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Want a simple and easy marketing cheat sheet that you can reference at a glance?

Awesome, because today, you’re going to create your very own marketing cheat sheet!

How many times have you completed marketing activities like an ideal client avatar or a value message only for it to live in a folder on your Google Drive and never be seen again?

Yeah, I get it.

That’s why you need a one-page marketing cheat sheet. With it, you can take all that hard work and actually use it to market your business. Instead of rotting away on your Google Drive.

That’s what we’re doing today! I’m going to walk you through creating your marketing cheat sheet step-by-step.

And at the end? You’re going to have a one-page marketing cheat sheet that you can reference at a glance!

Let’s dive in!

Value message

What is your value message?

Your value message is the foundation for your marketing. When someone asks what you do, you have the answer clearly and concisely.

Start your cheatsheet with your value message. This will help you stay focused as you create content to reach your potential clients.

This part of your marketing cheat sheet might look like:

I help course creators enroll more students by crafting sales pages that convert wihout launching.

Need help? Read this post: Crafting the Perfect Value Message: A Magic Formula That Works

Ideal client

Who is your ideal client?

We want to work with people we love working with! So put a quick description of who you want to work with on your cheat sheet!

You’ll want to include whatever factors are most important to you and the problem you’re solving.

This part of your marketing cheat sheet might look like:

Sally is a 30 year old six-figure course creator who wants to reduce the stress in her business that comes with launching.

Need help? Read this post: Ideal Client Avatars That Don’t Suck

Client awareness level(s)

How aware are your clients that they have a problem?

The level of awareness your potential clients have is going to be the biggest factor in deciding what kind of marketing content you’re going to make.

If they’re not aware they have a problem, you’re going to create content that shows how what they are currently doing doesn’t work, and how what you offer does.

If they know they have a problem, you’re going to create content showing how you are the best option to solve that problem.

This part of your marketing cheat sheet might look like:

Solution aware - They know they have a problem and are looking for a new sales page.

Need help? Read this post: Client Awareness Stages: Do Your Clients Know They Have a Problem?

Know, like, and trust content

Do your potential clients know, like, and trust you?

To land potential clients, they MUST know you, like you, and trust you.

That means you have to get in front of them, and consistently. You have to connect with them in a way that makes them like you and want to work with you. And most importantly, you have to show them that you are trustworthy.

This part of your marketing cheat sheet might look like:

Know - Show up on Instagram every day.
Like - Share relatable stories about the feast and famine cycle of entrepreneurship.
Trust - Show examples of who I've worked with and their results.

Need help? Read this post: How to Connect With Your Potential Clients (Without Feeling Sleazy)

Quick wins

What quick wins can you offer your potential clients?

One of the best ways to turn potential clients into paying clients is to give them a quick win (or two) for free.

So, what’s a quick win? Something they can do and see an (almost) immediate result. This could be a checklist, a small action they can take, or a short guide. You can offer this quick win as an opt-in incentive to joining your email list (more on that in a second).

Your quick win should tie directly into your offer. Often, it can be the first step they need to take when working with you.

This part of your marketing cheat sheet might look like:

Sales page checklist of everything that needs to be included - This offers a quick win by taking away the stress of figuring out what they need.

Need help? Read this post: How to Connect With Your Potential Clients (Without Feeling Sleazy)

New audience strategy

How will you reach a new audience?

If you’re not getting in front of new people regularly, you’re going to run out of clients.

There are dozens of ways to reach a new audience; you just need to choose one that works best for you.

You could go on podcasts, speak at conferences, guest post on someone’s blog, or even just use new hashtags. It’s up to you!

This part of your marketing cheat sheet might look like:

- Use varying hashtags on Instagram to show up to new people
- Team up with a copywriter to cross-promote each other

Need help? Read this post: How to Connect With Your Potential Clients (Without Feeling Sleazy)

Funnel Strategy

How will you funnel your potential clients onto your email list?

Just getting in front of new people isn’t enough. You have to funnel them to work with you. And the best way to do that is by getting them on your email list.

Having an email list means you’re not at the mercy of social media algorithms, and those who are interested (but not quite ready) in working with you will be sure to see your content.

So, how do you get them on your list? With a quick win! Use your quick win idea to create an opt-in freebie that will help your clients and get them on your list.

This part of your marketing cheat sheet might look like:

Insagram post about elements a sales page needs to convert > Share sales page checklist link > Opt in > welcome series

Need help? Read this post: How to Connect With Your Potential Clients (Without Feeling Sleazy)

Nurture strategy

How will you nurture your potential clients?

Once your potential clients are on your email list, you have to actually email them.

Fortunately, a lot of what you do to create, know, like, trust, and help your potential clients before they’re on your list can nurture your audience once they’re on your list, too!

A great way to do this is by creating an automated welcome sequence and sending regular emails to your list.

This part of your marketing cheat sheet might look like:

- Welcome Sequence showing what it's like to work with me + helping them prep for a new sales page
- Emails 2x month showing how I can help them and why they need a better sales page

Need help? Read this post: How to Connect With Your Potential Clients (Without Feeling Sleazy)

Pitch strategy

How will you pitch your potential clients?

Most potential clients won’t ask you for the sale. You have to ask them.

But it’s not that hard and doesn’t have to be a gross hard push like some people do. Have you ever looked into buying windows? OMG, those salespeople are pushy. Yuck.

Depending on their awareness stage, your potential clients may be ready to hire you right away, or they may take a while to come around (that’s where the nurturing we talked about comes in).

You never know exactly when someone will be ready, so that’s why you need to invite them to work with you regularly. If someone’s ready to buy, it needs to be easy for them to book you!

This part of your marketing cheat sheet might look like:

- Announce poject openings each month on Instagram/email list
- Include "book a call" link in each email
- Offer seasonal incentives

Need help? Read this post: How to Connect With Your Potential Clients (Without Feeling Sleazy)

Create your marketing cheat sheet!

Complete your one-page marketing cheat sheet to help you focus your marketing activities and book more clients.

Once completed, print your cheat sheet and hang it next to your computer so you can easily reference it when creating marketing content.

And go make some bread ($$$)!

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